Hello!

I’m Meg
McClean

Impact Strategist & Storyteller

Toronto, Canada

About me

I’ve spent my career helping organizations create and communicate their positive impact, ensuring the journey is as rewarding as the outcome. By blending thoughtful strategies with compelling storytelling, I engage stakeholders and inspire meaningful action.

Over nine years, I’ve honed four core areas of expertise:

Impact Strategy: Supporting materiality assessments, developing corporate sustainability frameworks, and aligning mission, vision, and values.
Impact Measurement & Reporting: Designing Theory of Change workshops, identifying and tracking KPIs, and producing impact reports.
Impact Communications & Engagement: Building organizational and campaign MarComms plans, facilitating internal communication workshops, and navigating complex areas like green claims regulations.
Project Management & Operations: Implementing efficient project management systems, overseeing timelines and budgets, and fostering practices like documentation, knowledge-sharing, and resource templating for ongoing efficiency.

I also channel my creativity and love for collaboration into occasional styling projects, supporting local designers and brands committed to responsible production.

Born and raised in Kent, England, I’ve spent the past 15 years living in various Canadian cities. I currently call Toronto home, where I live with my partner and dog.

EXPERTISE & EDUCATION

Skills

Strategic Planning & Execution

Marketing & Communications

Impact/ESG Reporting

Impact Measurement & Tracking

Project Management

Operational Efficiency

Stakeholder Engagement

People Management

Copywriting & Editing

Bachelor of Journalism

Double major in journalism and history from Carleton University, Ottawa. Graduated with distinction.

Promoting Sustainability in Fashion

Short course completed through Central Saint Martins, University of the Arts London (UAL).

Fashion Industry Essentials

Online on-demand course taught by Parsons New School faculty, Teen Vogue editors, and industry experts.

Experience

Senior Strategist & Project Manager

Reconsidered

01/2022 – Present

As a senior strategist, I serve as the Founder’s ‘right hand,’ overseeing the consulting practice. My role involves developing impact strategies and communications plans in collaboration with a global team, building strong client relationships, and managing complex project plans. I also contribute to copywriting, business development and freelancer recruitment.

I played a key role in launching Reconsidered’s Impact Academy, developing the content for the company’s first on-demand course The New Rules of Sustainability Communications. This self-paced training is designed to help sustainability professionals and communicators understand emerging green claims regulations so they can share sustainability initiatives with confidence.

I value my position here for many reasons. Jess (Founder) has attracted a community of smart, kind and energizing impact practitioners. I also get to work with organizations across the globe with a specialization in textiles and apparel sustainability — an industry I am particularly passionate about.

SUSTAINABILITY SPECIALIST

Liquor Control Board of Ontario (LCBO)

03/2020 – 12/2021

I led the execution of an enterprise-wide impact strategy, Spirit of Sustainability at the LCBO – one of the world’s largest retailers and wholesalers of beverage alcohol.

I worked with internal and external partners to strengthen the strategy, tracked and reported progress towards strategic commitments at the end of each fiscal year, and led the strategic planning of awareness and fundraising campaigns.

This role gave me an opportunity to implement an impact strategy I developed (while at Public Inc.). We were a small team and I learned how to keep projects moving, while also zooming out and prioritizing new program development to fill strategic gaps. I am most proud of my contributions to the Spirit of Inclusion Initiative, a program designed to create opportunities for diverse women to enter and advance in the alcohol industry.

client Strategy manager

Public Inc.

01/2016 – 03/2020

I started my career at Public Inc. as a Research Coordinator and worked my way up to Client Strategy Manager. In this role, I developed strategic plans for large and small organizations across government, non-profit and private sectors — from social impact & sustainability platforms and impact measurement frameworks to employee engagement plans and external communications campaigns.

This position helped me find my place in the professional world. Public Inc. provided a supportive environment to strengthen my research skills and hone my strategic thinking. As a leading impact consulting firm and the host of B Corp breakfasts, I will always be grateful for the lifelong connections I made during this time.